/* Back to projects button */ .back-to-projects { position: fixed; top: 100px; left: 30px; z-index: 1000; background: rgba(255,255,255,0.95); backdrop-filter: blur(10px); border-radius: 50px; padding: 15px 25px; box-shadow: 0 5px 20px rgba(0,0,0,0.1); transition: all 0.3s ease; } .back-to-projects:hover { background: rgba(255,255,255,1); transform: translateX(-5px); } .back-to-projects a { color: #333; text-decoration: none; font-weight: 600; display: flex; align-items: center; gap: 10px; } @media (max-width: 768px) { .back-to-projects { position: static; margin: 20px 0; text-align: center; } } /* Video controls styling */ .reel-card video::-webkit-media-controls { background: rgba(0,0,0,0.3); border-radius: 10px; } .reel-card video::-webkit-media-controls-panel { background: rgba(0,0,0,0.3); } /* Animation classes */ .fade-in { opacity: 0; transform: translateY(30px); transition: opacity 0.6s ease, transform 0.6s ease; } .fade-in.visible { opacity: 1; transform: translateY(0); } /* Services section styling */ /* Insights & Results Section Styling - Using Social Media Posts CSS */ .wide-insight-showcase { margin-top: 50px; } .wide-insight-item { position: relative; border-radius: 16px; overflow: hidden; background: #0b0b0b; height: 500px; } .wide-insight-media { width: 100%; height: 100%; display: block; object-fit: cover; } /* Catchiy specific: 3 grid items, always 3 per row */ .insights-results-showcase .social-grid { grid-template-columns: repeat(3, 1fr); } @media (max-width: 1024px) { .insights-results-showcase .social-grid { grid-template-columns: repeat(3, 1fr); } } @media (max-width: 640px) { .insights-results-showcase .social-grid { grid-template-columns: 1fr; } } /* Insights Analysis Section Styling */ .insights-analysis-section { background: #fff; border-radius: 16px; padding: 40px; box-shadow: 0 4px 20px rgba(0,0,0,0.08); border: 1px solid #f0f0f0; } .analysis-title { font-size: 28px; font-weight: 700; color: #0b0b0b; margin-bottom: 24px; text-align: center; font-family: 'Inter', sans-serif; } .analysis-text { font-size: 16px; line-height: 1.7; color: #555; font-family: 'Inter', sans-serif; } .analysis-text p { margin-bottom: 20px; } .analysis-text p:last-child { margin-bottom: 0; } .metrics-list { list-style: none; padding: 0; margin: 20px 0; } .metrics-list li { font-size: 16px; line-height: 1.7; color: #555; margin-bottom: 12px; padding-left: 0; position: relative; font-family: 'Inter', sans-serif; } .metrics-list li:before { content: "�"; color: #007bff; font-weight: bold; font-size: 18px; position: absolute; left: -20px; top: 0; } .metrics-list li strong { color: #0b0b0b; font-weight: 600; } .summary-text { font-size: 16px; line-height: 1.7; color: #555; margin-top: 24px; padding: 16px; background: #f8f9fa; border-radius: 8px; border-left: 4px solid #007bff; font-family: 'Inter', sans-serif; } @media (max-width: 768px) { .insights-analysis-section { padding: 30px 20px; } .analysis-title { font-size: 24px; } .analysis-text { font-size: 15px; } .metrics-list li { font-size: 15px; margin-bottom: 10px; } .metrics-list li:before { left: -18px; font-size: 16px; } .summary-text { font-size: 15px; padding: 14px; margin-top: 20px; } } /* Case Study & Insights Section Styling */ .case-study { background: #f8f9fa; padding: 80px 0; } .screenshot-card { background: #fff; border-radius: 15px; overflow: hidden; box-shadow: 0 5px 20px rgba(0,0,0,0.1); transition: transform 0.3s ease, box-shadow 0.3s ease; height: 250px; } .screenshot-card:hover { transform: translateY(-5px); box-shadow: 0 10px 30px rgba(0,0,0,0.15); } .screenshot-img { width: 100%; height: 100%; object-fit: cover; transition: transform 0.3s ease; } .screenshot-card:hover .screenshot-img { transform: scale(1.05); } .insights-box { background: #fff; border-radius: 20px; padding: 40px; box-shadow: 0 5px 20px rgba(0,0,0,0.1); margin-top: 40px; } .insights-title { font-size: 1.8rem; font-weight: 600; color: #333; margin-bottom: 25px; text-align: center; } .insights-content p { color: #666; line-height: 1.8; margin-bottom: 20px; font-size: 1.1rem; } .results-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(200px, 1fr)); gap: 30px; margin: 30px 0; } .result-item { text-align: center; padding: 25px; background: linear-gradient(135deg, #007bff, #0056b3); border-radius: 15px; color: #fff; } .result-item h4 { font-size: 2.5rem; font-weight: 700; margin-bottom: 10px; color: #fff; } .result-item p { font-size: 1rem; color: rgba(255,255,255,0.9); margin: 0; } /* Responsive adjustments */ @media (max-width: 768px) { .case-study { padding: 60px 0; } .insights-box { padding: 30px 20px; } .results-grid { grid-template-columns: 1fr; gap: 20px; } .result-item h4 { font-size: 2rem; } } .services-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(250px, 1fr)); gap: 30px; margin-top: 40px; } .service-card { background: #fff; border-radius: 15px; padding: 30px; box-shadow: 0 5px 20px rgba(0,0,0,0.1); text-align: center; transition: transform 0.3s ease; } .service-card:hover { transform: translateY(-5px); } .service-icon { font-size: 3rem; color: #007bff; margin-bottom: 20px; } .service-title { font-size: 1.2rem; font-weight: 600; margin-bottom: 15px; color: #333; } .service-description { color: #666; line-height: 1.6; }
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Catchiy

On-Demand Car Wash App

Professional video content and social media marketing that helped Catchiy establish a strong presence in the competitive on-demand car wash market.

About Catchiy

Catchiy is a mobile application that allows users to request car wash services anytime, anywhere � even right outside their home. The app connects customers with professional car wash providers, offering convenience and quality service at the tap of a button.

Pinpong partnered with Catchiy to build a strong marketing presence through professional video content, social media campaigns, and creative branding strategies that would help them stand out in the competitive on-demand service market.

The Challenge

As a new player in the on-demand service market, Catchiy needed to:

  • Build brand awareness and trust among Egyptian consumers
  • Differentiate from existing car wash services
  • Create engaging content that showcases the convenience factor
  • Establish a strong social media presence
  • Drive app downloads and user registrations
Our Services

Services Delivered

Comprehensive marketing solutions that powered Catchiy's growth

Video Production

Professional video ads and social media reels showcasing the app's convenience and quality service.

Content Creation & Branding

Creative visual content and brand identity that communicates Catchiy's unique value proposition.

Social Media Marketing

Strategic social media campaigns across multiple platforms to build engagement and brand awareness.

Paid Campaigns

Targeted Facebook and Instagram advertising campaigns to drive app downloads and user acquisition.

Video Content

Instagram-Style Reels

Our vertical video content that showcases Catchiy's convenience and quality service

Insights

Insights & Results

Key performance metrics and campaign insights that demonstrate our impact

Wide Insight 1
Wide Insight 2
Wide Insight 3

Insights Analysis

Our campaigns achieved:

  • +143K reach with Porsche Awareness at just 7.27 EGP CPM.
  • 26K+ engagements at only 0.03 EGP per engagement.
  • 1,600+ app clicks with an average CPC under 1 EGP.
  • 500+ new page likes with competitive cost.

?? A clear balance between awareness, engagement, and app growth with highly cost-efficient results.

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