/* Back to projects button */ .back-to-projects { position: fixed; top: 100px; left: 30px; z-index: 1000; background: rgba(255,255,255,0.95); backdrop-filter: blur(10px); border-radius: 50px; padding: 15px 25px; box-shadow: 0 5px 20px rgba(0,0,0,0.1); transition: all 0.3s ease; } .back-to-projects:hover { background: rgba(255,255,255,1); transform: translateX(-5px); } .back-to-projects a { color: #333; text-decoration: none; font-weight: 600; display: flex; align-items: center; gap: 10px; } @media (max-width: 768px) { .back-to-projects { position: static; margin: 20px 0; text-align: center; } } /* Video controls styling */ .reel-card video::-webkit-media-controls { background: rgba(0,0,0,0.3); border-radius: 10px; } .reel-card video::-webkit-media-controls-panel { background: rgba(0,0,0,0.3); } /* Animation classes */ .fade-in { opacity: 0; transform: translateY(30px); transition: opacity 0.6s ease, transform 0.6s ease; } .fade-in.visible { opacity: 1; transform: translateY(0); } /* Services section styling */ /* Insights & Results Section Styling - Using Social Media Posts CSS */ .wide-insight-showcase { margin-top: 50px; } .wide-insight-item { position: relative; border-radius: 16px; overflow: hidden; background: #0b0b0b; height: 500px; } .wide-insight-media { width: 100%; height: 100%; display: block; object-fit: cover; } /* Heikal specific: 1 centered grid item */ .insights-results-showcase .social-grid { grid-template-columns: 1fr; max-width: 400px; margin: 0 auto; } @media (max-width: 1024px) { .insights-results-showcase .social-grid { grid-template-columns: 1fr; max-width: 400px; margin: 0 auto; } } @media (max-width: 640px) { .insights-results-showcase .social-grid { grid-template-columns: 1fr; max-width: 100%; margin: 0; } } /* Insights Analysis Section Styling */ .insights-analysis-section { background: #fff; border-radius: 16px; padding: 40px; box-shadow: 0 4px 20px rgba(0,0,0,0.08); border: 1px solid #f0f0f0; } .analysis-title { font-size: 28px; font-weight: 700; color: #0b0b0b; margin-bottom: 24px; text-align: center; font-family: 'Inter', sans-serif; } .analysis-text { font-size: 16px; line-height: 1.7; color: #555; font-family: 'Inter', sans-serif; } .analysis-text p { margin-bottom: 20px; } .analysis-text p:last-child { margin-bottom: 0; } @media (max-width: 768px) { .insights-analysis-section { padding: 30px 20px; } .analysis-title { font-size: 24px; } .analysis-text { font-size: 15px; } } /* Case Study & Insights Section Styling */ .case-study { background: #f8f9fa; padding: 80px 0; } .screenshot-card { background: #fff; border-radius: 15px; overflow: hidden; box-shadow: 0 5px 20px rgba(0,0,0,0.1); transition: transform 0.3s ease, box-shadow 0.3s ease; height: 250px; } .screenshot-card:hover { transform: translateY(-5px); box-shadow: 0 10px 30px rgba(0,0,0,0.15); } .screenshot-img { width: 100%; height: 100%; object-fit: cover; transition: transform 0.3s ease; } .screenshot-card:hover .screenshot-img { transform: scale(1.05); } .insights-box { background: #fff; border-radius: 20px; padding: 40px; box-shadow: 0 5px 20px rgba(0,0,0,0.1); margin-top: 40px; } .insights-title { font-size: 1.8rem; font-weight: 600; color: #333; margin-bottom: 25px; text-align: center; } .insights-content p { color: #666; line-height: 1.8; margin-bottom: 20px; font-size: 1.1rem; } .results-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(200px, 1fr)); gap: 30px; margin: 30px 0; } .result-item { text-align: center; padding: 25px; background: linear-gradient(135deg, #007bff, #0056b3); border-radius: 15px; color: #fff; } .result-item h4 { font-size: 2.5rem; font-weight: 700; margin-bottom: 10px; color: #fff; } .result-item p { font-size: 1rem; color: rgba(255,255,255,0.9); margin: 0; } /* Responsive adjustments */ @media (max-width: 768px) { .case-study { padding: 60px 0; } .insights-box { padding: 30px 20px; } .results-grid { grid-template-columns: 1fr; gap: 20px; } .result-item h4 { font-size: 2rem; } } .services-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(250px, 1fr)); gap: 30px; margin-top: 40px; } .service-card { background: #fff; border-radius: 15px; padding: 30px; box-shadow: 0 5px 20px rgba(0,0,0,0.1); text-align: center; transition: transform 0.3s ease; } .service-card:hover { transform: translateY(-5px); } .service-icon { font-size: 3rem; color: #007bff; margin-bottom: 20px; } .service-title { font-size: 1.2rem; font-weight: 600; margin-bottom: 15px; color: #333; } .service-description { color: #666; line-height: 1.6; }
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Heikal

Real Estate Development

Strategic marketing and branding solutions that positioned Heikal as a premium real estate developer in the Egyptian market.

About Heikal

Heikal is a leading real estate development company in Egypt, specializing in premium residential and commercial properties. With a focus on luxury developments, they create exceptional living and working spaces that meet the highest standards of quality and design.

Pinpong partnered with Heikal to develop comprehensive marketing strategies that would showcase their premium properties and attract discerning buyers and investors in the competitive real estate market.

The Challenge

As a premium real estate developer, Heikal needed to:

  • Showcase luxury properties to high-value buyers
  • Build trust and credibility in the premium real estate market
  • Create compelling visual content for property showcases
  • Reach affluent target audiences effectively
  • Differentiate from other real estate developers
Our Services

Services Delivered

Comprehensive marketing solutions that elevated Heikal's premium real estate brand

Property Video Production

Professional video tours and property showcases that highlight the luxury features and amenities of Heikal's developments.

Real Estate Photography

High-quality photography that captures the elegance and sophistication of Heikal's premium properties.

Paid Advertising

Targeted advertising campaigns on Facebook and Instagram to reach high-value real estate buyers and investors.

Social Media Marketing

Strategic social media campaigns that build brand awareness and showcase Heikal's luxury developments.

Video Content

Instagram-Style Reels

Our vertical video content that showcases Heikal's premium properties and developments

Insights

Insights & Results

Key performance metrics and campaign insights that demonstrate our impact

Dashboard Overview

Insights Analysis

This section highlights the key insights and performance metrics achieved for Heikal. Here we will describe engagement results, audience growth, and the overall impact of the campaigns.

Our comprehensive digital marketing strategy for Heikal focused on showcasing their luxury real estate developments through compelling video content, strategic social media campaigns, and targeted advertising. The campaign successfully positioned Heikal as a premium real estate brand in the Egyptian market.

The success was driven by our strategic approach to video content creation, audience targeting, and continuous optimization based on performance analytics. We created compelling visual content that highlighted the luxury and quality of Heikal's developments, resulting in increased customer inquiries and property viewings.

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