.back-to-projects { position: fixed; top: 100px; left: 30px; z-index: 1000; background: rgba(255,255,255,0.95); backdrop-filter: blur(10px); border-radius: 50px; padding: 15px 25px; box-shadow: 0 5px 20px rgba(0,0,0,0.1); transition: all 0.3s ease; } .back-to-projects:hover { background: rgba(255,255,255,1); transform: translateX(-5px); } .back-to-projects a { color: #333; text-decoration: none; font-weight: 600; display: flex; align-items: center; gap: 10px; } @media (max-width: 768px) { .back-to-projects { position: static; margin: 20px 0; text-align: center; } } .fade-in { opacity: 0; transform: translateY(30px); transition: opacity 0.6s ease, transform 0.6s ease; } .fade-in.visible { opacity: 1; transform: translateY(0); } .services-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(250px, 1fr)); gap: 30px; margin-top: 40px; } .service-card { background: #fff; border-radius: 15px; padding: 30px; box-shadow: 0 5px 20px rgba(0,0,0,0.1); text-align: center; transition: transform 0.3s ease; } .service-card:hover { transform: translateY(-5px); } .service-icon { font-size: 3rem; color: #007bff; margin-bottom: 20px; } .service-title { font-size: 1.2rem; font-weight: 600; margin-bottom: 15px; color: #333; } .service-description { color: #666; line-height: 1.6; } /* Insights & Results Section Styling - Using Social Media Posts CSS */ .wide-insight-showcase { margin-top: 50px; } .wide-insight-item { position: relative; border-radius: 16px; overflow: hidden; background: #0b0b0b; height: 500px; } .wide-insight-media { width: 100%; height: 100%; display: block; object-fit: cover; } /* Insights Analysis Section Styling */ .insights-analysis-section { background: #fff; border-radius: 16px; padding: 40px; box-shadow: 0 4px 20px rgba(0,0,0,0.08); border: 1px solid #f0f0f0; } .analysis-title { font-size: 28px; font-weight: 700; color: #0b0b0b; margin-bottom: 24px; text-align: center; font-family: 'Inter', sans-serif; } .analysis-text { font-size: 16px; line-height: 1.7; color: #555; font-family: 'Inter', sans-serif; } .analysis-text p { margin-bottom: 20px; } .analysis-text p:last-child { margin-bottom: 0; } @media (max-width: 768px) { .insights-analysis-section { padding: 30px 20px; } .analysis-title { font-size: 24px; } .analysis-text { font-size: 15px; } } /* Case Study & Insights Section Styling */ .case-study { background: #f8f9fa; padding: 80px 0; } .screenshot-card { background: #fff; border-radius: 15px; overflow: hidden; box-shadow: 0 5px 20px rgba(0,0,0,0.1); transition: transform 0.3s ease, box-shadow 0.3s ease; height: 250px; } .screenshot-card:hover { transform: translateY(-5px); box-shadow: 0 10px 30px rgba(0,0,0,0.15); } .screenshot-img { width: 100%; height: 100%; object-fit: cover; transition: transform 0.3s ease; } .screenshot-card:hover .screenshot-img { transform: scale(1.05); } .insights-box { background: #fff; border-radius: 20px; padding: 40px; box-shadow: 0 5px 20px rgba(0,0,0,0.1); margin-top: 40px; } .insights-title { font-size: 1.8rem; font-weight: 600; color: #333; margin-bottom: 25px; text-align: center; } .insights-content p { color: #666; line-height: 1.8; margin-bottom: 20px; font-size: 1.1rem; } .results-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(200px, 1fr)); gap: 30px; margin: 30px 0; } .result-item { text-align: center; padding: 25px; background: linear-gradient(135deg, #007bff, #0056b3); border-radius: 15px; color: #fff; } .result-item h4 { font-size: 2.5rem; font-weight: 700; margin-bottom: 10px; color: #fff; } .result-item p { font-size: 1rem; color: rgba(255,255,255,0.9); margin: 0; } /* Responsive adjustments */ @media (max-width: 768px) { .case-study { padding: 60px 0; } .insights-box { padding: 30px 20px; } .results-grid { grid-template-columns: 1fr; gap: 20px; } .result-item h4 { font-size: 2rem; } }
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Smarthomies

Smart Home Solutions

Innovative marketing strategies that positioned Smarthomies as a leading smart home solutions provider in the Egyptian market.

About Smarthomies

Smarthomies is a leading smart home solutions provider that specializes in IoT devices and home automation systems. Their product range includes smart lighting, security systems, climate control, and entertainment solutions that can be controlled through mobile apps and voice assistants.

Pinpong partnered with Smarthomies to develop comprehensive digital marketing strategies that would showcase their innovative technology and attract tech-savvy homeowners who value convenience and modern living solutions.

The Challenge

As a smart home technology brand, Smarthomies needed to:

  • Educate consumers about smart home technology benefits
  • Showcase complex IoT products in an accessible way
  • Build trust in a relatively new technology market
  • Reach tech-savvy homeowners and early adopters
  • Differentiate from competitors in the smart home space
Our Services

Services Delivered

Comprehensive marketing solutions that elevated Smarthomies' smart home brand

Product Video Production

Professional product demonstration videos that showcase Smarthomies' smart home devices in action.

Technology Photography

High-quality product photography that highlights the sleek design and functionality of smart home devices.

Social Media Marketing

Engaging social media campaigns that educate and inspire audiences about smart home technology.

Content Marketing

Educational content about smart home technology, installation guides, and lifestyle benefits.

Video Content

Instagram-Style Reels

Our vertical video content that showcases Smarthomies' smart home technology

Insights

Insights & Results

Key performance metrics and campaign insights that demonstrate our impact

Dashboard Overview
Performance Metrics

Insights Analysis

This section highlights the key insights and performance metrics achieved for Smarthomies. Here we will describe engagement results, audience growth, and the overall impact of the campaigns.

Our comprehensive digital marketing strategy for Smarthomies focused on showcasing their smart home solutions and IoT devices through engaging social media campaigns, targeted advertising, and compelling content creation. The campaign successfully positioned Smarthomies as a leading smart home technology provider in the Egyptian market.

The success was driven by our strategic approach to content creation, audience targeting, and continuous optimization based on performance analytics. We created compelling visual content that highlighted the convenience and innovation of Smarthomies' smart home solutions, resulting in increased customer inquiries and product sales.

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